Understanding Promotional Apparel
Breaking into and selling some of the promotional industry’s most popular, yet complicated, products
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There can be a lot of design involved in quality women's apparel. When looking for women's pieces, be sure to ask your supplier what design features they have on their apparel to make them female-friendly.
WATCH FOR APPAREL-SPECIFIC DECORATION LIMITATIONS
Like print or hard promotional products, apparel has limits on how it can be decorated. Some limits are specific to the genre, such as ink and fabric interactions or the wash durability of a screenprint. Gina Barreca, director of marketing for Vantage Apparel, Avenel, N.J., suggested knowing your client's logo expectation up-front and checking with your decorator to make sure the desired logo is possible or even a good idea.
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Michael Cornnell
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