Door Opener
"One area where we have seen a dramatic change is where distributors pick up on how much their clients value the solutions and ease of process that working with QCA-accredited suppliers can offer," said Bonni Shevin-Sandy, vice president of Evanston, Illinois-based Dard Products. "We see our QCA accreditation becoming even more important in the future as more and more clients and distributors become aware of how this accreditation proactively addresses needs that, in general, are being poorly met by our industry."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.