Door Opener
Shevin-Sandy agrees and has experienced it firsthand. "I've worked with a number of distributor account managers who have presented QCA to their clients and been able to get in front of people they normally would not have had access to because of this message," she said. "Some distributor account managers have even brought me along to help them explain compliance and the lengths we go through to deliver safe product. These people are winning orders because of their use of QCA-accredited suppliers."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.