Door Opener
Pleasanton, California-based MadeToOrder is a distributor aware of the benefits of using compliance as a differentiator. "In addition to doing the right thing for consumers, the QCA initiative is an opportunity to achieve a number of gains," said Rod Brown, MadeToOrder CFO. "Selling safe and compliant products through QCA-accredited suppliers is a way to distinguish oneself from competitors, and there is significant opportunity for increased market share and greater revenue. At MadeToOrder, we are focused not only on selling quality products but also on being a quality company. The QCA initiative is one of the most important areas of focus for our company in the next year."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.