Door Opener
(This article originally was published in the Promo Marketing Responsibility Issue. For more information, visit www.promomarketing.com.)
About the Author:
Lisa Horn, CAS, is president of Irving, Texas-based Spark!, a boutique strategic communications agency that helps suppliers, distributors and other promotional products organizations, such as QCA, build their brands, position themselves in the marketplace and get the publicity they desire. A 16-year industry veteran, she is the former editor of PPB magazine. Contact her at lisa_k_horn@hotmail.com or (214) 674-8400.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.