Door Opener
Gaining Traction
As with any new organization, creating awareness about the cause takes time. Although the subject of compliance is complex, most industry practitioners agree that delivering safe and compliant product should have been happening all along. But in order for the organization to gain traction, it comes down to the simple economic principle of supply and demand—and end-buyers have begun demanding a proactive solution to deliver safe and compliant product, regardless of order size or turnaround time.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.