Door Opener
Through partnering
with QCA-accredited suppliers, distributors have found another way
to create a competitive advantage
—and win orders
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What once may have been perceived as a negative could be just the positive influence a distributor's business needs to differentiate itself from the field, create a measurable competitive advantage and win even more orders. Compliance can separate distributors from the pack, and QCA-accredited suppliers are leading the way.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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