Door Opener
"Because there is a growing awareness among end-buyers that product safety, social compliance and environmental stewardship are all important in safeguarding their brands, more and more suppliers are interested in engaging with QCA," said Len Hornstein, CEO of Parsippany, New Jersey-based Avaline. "Ultimately, everyone wins; distributors can focus on selling because we suppliers are focused on compliance, and the clients get safer, more compliant products and have the peace of mind that they can use promotional products without jeopardizing the sanctity of their brand."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.