Door Opener
Through partnering
with QCA-accredited suppliers, distributors have found another way
to create a competitive advantage
—and win orders
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And product safety isn't the only issue affecting our industry. Environmental sustainability and corporate responsibility also are playing a leading role. End-buyers have changed their expectations of what the promotional products industry must deliver, and it's essential practitioners respond in order to satisfy client demand, ensure their own continued success and keep our overall advertising medium healthy.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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