Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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In today’s climate, as revenues are falling, companies must cut their costs at an even faster rate or face more serious challenges. Smart executives in the mailing industry are taking rigorous looks at their product lines and moving decisively to pare back the “nice to-do” projects that have longer payback periods, lower margins or less obvious strategic relevance to their companies’ plans.
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Murray D. Martin
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