Keep the Faith
E-mail is a massive tug-of-war between marketers who want to send messages, and the spam filters that want to intercept them. Television and radio each have their niche and are relatively stable. Collectively, consumers are very comfortable at this point juggling all of these alternatives.
Mail will continue to have a place in this mix. Unlike any of these other channels, mail delivers a combination of convenience, privacy and physicality able to introduce, or reinforce, messages that consumers also are receiving elsewhere. A recent consumer survey, for example, found that Americans are examining their mail even more closely today than they were six months ago, searching for discount offers or promotions that can help see them through these difficult days.