Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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The recession is changing consumer needs in a lasting way. The consumer who emerges from this recession will be more cautious, more humble and less impulsive. The psychological impact of diminished wealth—whether measured in smaller home values, investment portfolios or retirement plans—will play a significant role in future purchasing decisions. We can expect a period of financial post-traumatic stress syndrome.
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Murray D. Martin
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