Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
This truth will complicate lives for direct mailers because it adds an important new dimension to the direct mailer’s thinking. Consumers were already letting mailers know they want better targeting and more relevance in their mail. They also want less waste. It annoys them to have to recycle useless mail, and they think that wasteful mailers don’t care about the environment. The newfound thriftiness, born during the recession, will be layered in between these other needs that mailers must account for.
0 Comments
View Comments
Murray D. Martin
Author's page
Related Content
Comments