Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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A Test of Ingenuity
Mailers face a tremendous challenge, but it is not an impossible one. Others before us have met similar circumstances, and have been invigorated by the opportunities presented. No one ever embarked on a business career thinking it was going to be the easy way out. This recession is our greatest test, and will summon from us our greatest levels of ingenuity. Mailers, by having faith in mail’s role in multi-channel communications, by focusing on enduring value and by keeping a close eye on costs, can see through this current trouble and prepare themselves for the better future that is on the horizon. PPR
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Murray D. Martin
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