Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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Focus on enduring value. We don’t know yet when the recession will end, but we know that it will. Cars age and need to be replaced; clothing wears out and goes out of style; business assets depreciate or become obsolete; and people and companies still need things. The question to answer right now is: What will consumers and businesses value when they are ready to resume spending?
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Murray D. Martin
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