Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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Across-the-board cuts are the easiest to dictate, but these avoid the difficult conversations that are at the heart of management’s responsibilities. They also can carelessly damage a project that, properly funded, could accelerate the company’s growth when the downturn ends. There is no substitute for clear, fact-based, rigorous decision-making at this time.
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Murray D. Martin
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