Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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Have faith in the multi-channel model. The recession underway worldwide feels like it could rewrite economic history and bring about changes in behavior that we cannot now predict. Will America become a nation of savers instead of spenders? Will Americans make permanent changes in their energy habits? How will the surplus of homes on the market affect buying patterns? What will the effects be of a bankruptcy in the automotive industry?
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Murray D. Martin
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