Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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I am a perpetual optimist. Even though direct mailers–many of whom are our customers–are facing tremendous challenges, there are ways to turn this crisis into an opportunity. These ideas are not rocket science; in fact, smart direct mailers already are moving forward along these lines. These leaders can show the way for others to follow, so that those who survive this turmoil can emerge as stronger, better and smarter companies.
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Murray D. Martin
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