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As Vann said, when time and price aren’t factors, go for the gold. He related one of the most out-of-the-box requests Target Graphics received involved a box—a Roy Orbison CD box set for Sony. The company printed oversized fabric that was to be folded and adhered to the box set. It was a challenging task because there was no room for error with image placement. The art had to align just right with folds and the box spine, Vann recalled.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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