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“For Target, it means less ink, no pvc, no metals. We find waterbase inks to be the best answer because they are very soft and pass these criteria. However, plastisol is still the ink of choice because it is extremely versatile for a multitude of fabrics, it is opaque and it does not dry with air, thus having a long shelf life. Waterbase simply won’t do what our customer expects most of the time, but it is becoming a growing segment of its own,” he explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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