Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
But, the more savvy distributor will research the most popular trends (think Ed Hardy or pocket v-neck T-shirts) and strive to duplicate these looks for clients. It’s all about branding. “You want to do this all in an effort to brand your clients, even if it is nothing more than reinforcing their image to their current base. The bottom line is that the very end recipients of either giveaways, redemption offers or merchandise purchases, want something that makes a statement about them. Their favorite products make a statement. The trick is to pick the right garment, design and decoration technique that when put together becomes a ‘must-wear’ item,” Vann encouraged.
0 Comments
View Comments
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments