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However, screen printing does have a cost advantage over other decorating techniques such as embroidery or appliqué. “It is also less expensive than direct-to-garment except for shorter runs (generally 48-hours or less depending on who you talk to). That said, other techniques have their place; for instance, appliqué speaks ‘collegiate quality or high-end,’ where screen printing doesn’t necessarily,” Vann declared.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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