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In regard to inks, plastisol holds on to top billing. While Target Graphics uses plastisol, it also offers eco-friendlier waterbase inks and plastisol inks that are free of phthalates and pass the current CPSIA standards. Vann has observed a large misconception of what it means to be eco-friendly, and clarified for distributors.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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