Vested Interest
Distributors must choose the right path to keep sales teams invested
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Maria Raha
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“Cash-based incentives bring short-term pleasure,” said Rose Shorma, vice president of marketing at ASB. “Investing in one’s future makes good sense. We receive regular feedback from our sales associates on how exciting it is for them to receive their annual ESOP report[s] showing the increase in their shares and the dollar value [of their stocks].” As Shorma pointed out, no salesperson will witness a 700 percent value increase on incentive prizes.
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- Companies:
- American Solutions for Business
- Proforma
Maria Raha
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