Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
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Britt Brouse
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Improve Your Trigger and E-mail Campaigns
The availability of pURLs, landing pages and variable data technology has enabled mail marketers to conduct trigger campaigns, where a customer or purchase behavior leads to another marketing communication. Adding postal delivery information to a trigger campaign or CRM cycle creates an enhanced opportunity to make timely, relevant customer touches down the line.
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- People:
- Charley Howard
- Rio Longacre
Britt Brouse
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