Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
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Britt Brouse
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Duncan’s goal is to invest in IM strategically, in order to improve his bottom line. “IM can be used to help grow sales, enhance customer experience and grow your customers,” he concluded. PPR
(This article originally appeared in the February 2009 issue of Inside Direct Mail, a sister publication of Print Professional. For more information, visit www.insidedirectmail.com.)
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