Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
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Britt Brouse
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The situation opens some great opportunities for software vendors to get involved and bridge the gap between the Postal Service and those customers who need to comply with IMB. One example is Indros Group, which offers solutions from barcode generation onward through an entire multichannel campaign, including direct mail pURLS and triggered e-mails. “If they are already using POSTNET, we provide the mailer ID and the rest of the information. It’s kind of plug and play; we can create the IMBs, and we’ve done the integration with the USPS. As long as they create the barcodes with our technology and print them on the pieces, everything is tracked automatically,” Longacre said.
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- People:
- Charley Howard
- Rio Longacre
Britt Brouse
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