Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
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Britt Brouse
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For example, from his experience in the IMB pilot program, Charley Howard, vice president of postal affairs for Harte-Hanks, a San Antonio-based direct and targeted marketing solutions provider, recommended using a font with an adjustable x-y axis, especially when coding for mail trays. “You need to have a font that you can adjust the x-y axis on. You can’t just click and drag and make it fit because if you do that, you make it an unreadable barcode, and you’re going to have a problem,” he explained.
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- Charley Howard
- Rio Longacre
Britt Brouse
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