Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
By
Britt Brouse
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For those mailers sending millions of Standard Mail pieces, Howard believes 30 days is a bit of a stretch to avoid getting penalized with a fee. In this way, the ACS requirements almost incentivize increased hygiene activity during preproduction. “Best practice is actually to use the suite of NCOALink products before you do the mailing. But also use ACS because even in NCOALink there will be things that are missed, so you want to use both premailing and postmailing solutions to keep your lists up-to-date,” Day shared. “Most of our client base for example, they use NCOA, and they either do their database every 60 days or so or they do their mailing file,” Howard added.
0 Comments
View Comments
- People:
- Charley Howard
- Rio Longacre
Britt Brouse
Author's page
Related Content
Comments