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"It's one word: understanding," she explained. "If you fully understand the situation, you may be able to help the client solve their problem. If you don't understand, you will propose solutions that either don't fit, cost too much, have already been tried, or may not work from the client's perspective."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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