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Bishop noted that during this stage of the sale, the salesperson should collect as much information as possible. She advised salespeople to ask at least five questions before you start actually selling. For example, what do they see as their end goal? What steps have they already taken to get there? These types of questions can give you insight into how you can help them. That way, she said, salespeople can avoid jumping into the sale too soon without having a clear picture of what the client wants.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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