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2. Set goals
Bishop warned that one of the biggest mistakes a salesperson can make is reaching out to prospects without a clear goal. "They don't really know what they want to achieve," she said. "They don't have a plan to achieve it. And they don't stay focused on getting a follow-up visit, which is usually required unless you are lucky enough to be selling a product that sells with only one meeting."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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