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4. Listen up
To avoid losing a sale due to lack of information or a misunderstanding of the goal, salespeople need to become comprehensive listeners.
"You have to listen—really listen—and listen for understanding, not just some springboard you can use to start talking about what you want to sell," Bishop advised. "When you're doing consultative selling, don't interrupt people when they're talking."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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