Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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Mannone gave an example where a printing company used a cross-media campaign backed by an incentive offer to collect information from targets in publishing, cataloguing and retail. Using direct mail, e-mail and advertisements, the company directed potential customers to either a personalized URL or a standard website.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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