Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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"We were able to collect very detailed information on prospects' paper buying habits and paper needs," Mannone explained. "The result was a database of very qualified leads for the sales force to pursue, as well as a promotional database the company could use to continue the conversation with retailers, cataloguers and magazine publishers."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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