Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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"Ongoing cross-media activities that continue this over time help our client organizations more easily maintain their data and [their data] quality," she added. "The more we know about customers and prospects, the more we can target them with relevant offers and continually optimize communications."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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