Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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Mannone offered a final tip for marketers. "Data management is a challenge to campaigns in that it's not a one-time, isolated effort. Good data management practices—practices that fuel the most engaging campaigns and results—require ongoing attention," she advised. "Finding effective means to manage and keep existing data up-to-date is one thing; continuing to build on that data to compile a full picture of your target audience member is another." 
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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