Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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"Complexity will increase for marketers with an increased need for value at each interaction as consumers elect to opt out of collection points," Becker stressed. "Marketers should consider the ongoing impact of the low-level relationships that brands have with today's consumer and focus on observing and understanding what their audience is seeking within their respective category."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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