Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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"Applications such as data.com and others are making it more efficient for organizations to use social networks to supplement their data and/or mine new data," she said. "The challenge for organizations will be finding effective means of engaging these cold contacts with their brand in a way that's relevant and welcomed."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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