Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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Becker believes there will be another challenge. As data collection practices continue to evolve and demographic information continues to grow in quantity and accuracy, consumers could become even more saturated with targeted marketing. To remain relevant, marketers must use their data to get to know their customer as more than just a statistic.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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