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In addition, don't forget to track load time. Our digital lives are overstuffed with moments and according to the Statistic Brain Research Institute, the attention span of readers has decreased to a mere 8.25 seconds. Therefore, every second counts. "You want the best possible user experience for your customer that makes working with you easier and enjoyable," Foley remarked.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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