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Instead, find someone who is willing to be agile. Foley pointed out that some companies fail to correct mistakes. Ditch the "this is how we've always done it" mentality and pay attention. "If coupons aren't being redeemed, or if people are opting out of your alerts, look into why and adapt your strategy accordingly," Foley said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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