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Then, there's the design of the email itself. The appearance of buttons, icons, font sizes and other clickable areas of an email should be optimized for clumsy fingers. Hasen believes it's a matter of common sense. "Limit the number of actions that you are asking a mobile user to take on a smaller screen, reduce the fields in a form to only the necessary, and ask yourself what is a must versus what creates a crowded and poor experience that will drive the user away," he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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