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4. Impress With Video
Mobile video has become an increasingly popular marketing tool in recent years. Hasen attributes video's appeal to faster wireless networks, better devices that can process files and a mobile user interest in being entertained or informed. He shared some tips for companies interested in this channel. "Best practices include not porting a commercial or other video from another channel and placing it on a small screen, plus focusing on personal communications," Hasen said. "There are significant business successes shown when a mobile video is tailored to a particular user or segment rather than broadcast to all with the hope that something will stick for all viewers."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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