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2. Show Your Website Some Love
Now that you've mapped out a strategy, it's time to take stock of your website. Is it mobile friendly? More importantly, is it responsive? Responsive Web design is when your site automatically adapts to the size of the screen. When a client accesses your site on a PC, for example, and starts to shrink the window, he or she gets a different experience. "The content is all the same, but the experience changes so that no one has to do the dreaded 'pinch and zoom,'" Foley explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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