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3. Optimize Email
Email creative is another area to watch. Marketers need to consider how and where an email will be viewed. Foley stressed the importance of testing in regard to responsive email design. "It works in most clients, though I will caution there are a few major email clients it doesn't work in, so be sure to test, test, test," he instructed. "I typically recommend companies sign up for Litmus so they can see how their email will be shown on multiple devices, email clients and browsers."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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