Two Roads to Market
One distributorship takes the scenic route; another, the super highway
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He discussed how the founders of InnerWorkings, technology-oriented entrepreneurs, saw “a dramatic information asymmetry within the printing industry,” with literally tens of thousands of suppliers on one hand, and far more buyers of print on the other, all operating with limited data information and technology. From the ground level up, they developed a system designed to focus solely on print procurement and order management. “Over the years, InnerWorkings has been fortunate to be able to attract a number of industry leaders who recognized the value of our technology, and that no other such tool existed in the marketplace,” added Belcher.
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Maggie Dewitt
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