Two Roads to Market
One distributorship takes the scenic route; another, the super highway
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The directory of marketing and communications for the airport authority later shared with Schwachenwald that she, also, had been a teacher. Conversation ensued, and Integrity ended up with a deal to provide all of the printing for the new airport, such as hang tags for taxi cabs, brochures, passes and various guide books, including one detailing major artwork on display through the facility. “The director of marketing told me we won her business because we were the ones talking to her about processes,” she commented.
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Maggie Dewitt
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