Two Roads to Market
One distributorship takes the scenic route; another, the super highway
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“The marketplace is changing. For example, 85 percent of people under the age of 25 actually prefer to receive an SMS (Short Message Service) or a text message over e-mail marketing,” noted Kelly. “So, how do you learn about that and coordinate it with your customers’ current direct mail campaigns? We try to educate ourselves as much as possible—whether [it’s about] new media or green initiatives, which has been a main focus of mine—and use the knowledge as a selling point with our customers.”
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Maggie Dewitt
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