Two Roads to Market
Schwachenwald, Kelly and Belcher all agreed that breaking with tradition to discover unique opportunities is also a great way to recruit young talent to the industry. “Young business professionals today are attracted to growth, technology and a new way of doing things,” said Belcher.
It appeals to today’s customer, as well. “Soon, the clients are going to be my age and younger, and I think of this when [Integrity] is investigating unique relationships and models. Even as we explore new initiatives, it’s taking us out of the office more, and we don’t want to be tied to one place to work. So, we’re replacing our land lines with a hosted PBX phone system,” offered Kelly. “[Young decision makers] will see the value of these types of changes. It says, ‘You’re someone I want to work with.’” PPR